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Off Track: What’s Inside: Flamin’ Hot Cheetos

April 3, 2016

Wired Magazine has a monthly feature called “What’s Inside” where the staff researches and shares the ingredients of some of your favorite products.


Flaming Hot CheetosCreating a tongue-scorching taste sensation like Flamin’ Hot Cheetos is an art. Every ingredient plays a specific role in sculpting the experience.

It’s kind of like a neon Monet (except you can eat it). Up close, the dots and dabs are meticulously placed. When you step back, those brushstrokes merge and you get the beautiful impression of a lily pad.

Or in this case, a spicy, cheese-flavored explosion. The food artistes over at Frito-Lay apply just the right textures, tastes, colors, and aromas to keep you coming back for more. And more. Put down the bag and step away.

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