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Off Track: Even Steve Jobs Didn’t Predict the iPhone Decade

January 22, 2017

NEW YORK, NY - SEPTEMBER 21:  Sonja S. Wong poses with a new Apple iPhone 5 outside the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today.  (Photo by Mario Tama/Getty Images)

When Apple set out to build a smartphone, the team tasked with doing so didn’t plan on changing the world. It didn’t foresee the App Store becoming a billion-dollar business full of billion-dollar businesses like Uber, Snapchat, and WhatsApp. It wasn’t trying to reinvent how people communicate, shop, and even hook up.

It was trying to build an iPod that made phone calls.

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