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The ‘Army Strong’ slogan may not be long for this world

June 29, 2018

From the Army Times website

The Army is taking a long, hard look at how it sells itself to potential recruits, including a possible new tagline.

“Army Strong” has been on the decline for the past few years, all but dropping out of recruiting commercials and posters. Now, according to the service’s top enlisted soldier, a replacement could be on the way.

“I think we’ve got to change our marketing strategy as an Army, and we’re taking a look at that now,” Sergeant Major of the Army Dan Dailey told reporters on Monday.

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