Can Companies Like Apple and BoseNext a Make Hearing Aids Trendy?
Age-related hearing loss is common — in fact, it’s almost certain everyone who lives long enough will experience it — yet it’s not commonly treated. Fewer than 1 in 3 people aged 70 or older who could benefit from hearing aids has used them, according to the National Institutes of Health (NIH). That’s despite growing evidence of a link between hearing loss and cognitive decline, dementia and depression.
Hearing aids, the main way to treat age-related hearing loss, are expensive. On top of that, people often don’t want to wear them. But that all could change as technology advances and over-the-counter versions made by companies like Apple and Bose soon hit, and shake up, the market.
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