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DeCA: We’ll Add Private Labels But Sustain Brand Savings

November 29, 2016

DeCA CommissaryCommissary shoppers will see no drop in savings on brand name items even as the Defense Commissary Agency begins to offer better prices through its own private label products, said DeCA Director Joseph H. Jeu.

“We will be maintaining overall savings on branded products, so if patrons choose not to purchase a private label they will still be at least as well off as they were previously,” Jeu explained. “Patrons who do choose to purchase private label will see their cost for the basket of goods they purchase come down further.”

Jeu’s assurances appear timely as patrons and advocates grow concerned over the rapid changes planned to store operations. They see DeCA as unfamiliar with developing and marketing private label products. Meanwhile, some suppliers complain of their prices being challenged, their shelf space reduced or their products deleted from commissary shelves.

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