Off Track: Even Steve Jobs Didn’t Predict the iPhone Decade
When Apple set out to build a smartphone, the team tasked with doing so didn’t plan on changing the world. It didn’t foresee the App Store becoming a billion-dollar business full of billion-dollar businesses like Uber, Snapchat, and WhatsApp. It wasn’t trying to reinvent how people communicate, shop, and even hook up.
It was trying to build an iPod that made phone calls.
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