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How United Turned the Friendly Skies Into a Flying Hellscape

April 14, 2017

From the Wired Magazine website

In 1965, United Airlines introduced its famous slogan: “Fly the friendly skies.” The man who led the agency that coined the phrase explained: “Let us show the public our warm ‘good-guy’ genuine concern side, as well as the efficient side they already appreciate in us.”

A slogan may just be a slogan, but at the time, at least, it represented a promise. United would strive to be humane, and make flying, intrinsically stressful, a warm experience.

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Webmaster comments: be sure to read the two follow-on articles on the Wired website

From → Consumer

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