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Off Track: The Stories Behind America’s Corporate Logos

June 29, 2019

From the 24/7 Wall Street website

Humans have always communicated in visuals, from ancient cave drawings to marking a nation’s coins with symbols of that country. As commerce began, signs were used by businesses and guilds to identify them.

Corporate logos really began to take off in the 19th century, along with the rapid ascent of industrialism, consumerism, and global trade. Companies that still use logos created in the late 1800s include Twinings Tea, Prudential, Levi Strauss & Co., and Heinz. Other logos, like the ones for Shell Oil and Ford Motor Company date back to the early years of their respective industries.

Today, company logos are everywhere, some with interesting features or colorful histories. The FedEx logo, for example, features an arrow that is cleverly hidden in plain sight, meant to symbolize the delivery company’s logistics speed and accuracy.

The following are 20 well-known corporate logos and their meanings and back stories.

From → Off Track

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